About


Ajay is a person who believes in hoarding experiences. He has actually been doing what a company’s motto says – “One life, do more.” He also believes that it is ok to make mistakes – as long as you learn from them.

He considers his undergrad studies at N.I.T, Jaipur to be a transforming experience. College was where he met and became friends with people from all over India (and some from abroad too). He learned managing his finances and cooking, both of which have been very helpful to him in later years. He got a job at Infosys, one of India’s most reputed software firms while at college. He transitioned into the next phase of his life worked at this corporate in various roles and spent some of this time abroad too. He helped start and managed the local Book club at his organization for a considerable period of time – it currently has over a thousand members. At this job, he also learned that he has good organizational skills when he helped organize many high visibility events. According to his collegues there, his strongest asset was that he could grasp concepts in a very short time. His conflict resolution skills were very useful during his stint abroad.

After nearly 5 years at the corporate, he quit his secure, well paying job to become an entrepreneur. He has learned many lessons in life since then, a few of them the hard way. He first joined a health foods company and tried to cater organic food at corporate offices. He then tried his hand at his partner’s recruitment/H.R consultancy firm. He realized that it is better to work at a startup and understand the challenges before starting on your own. Also, the importance of choosing the right people to work with (lost all money with the first partner). During this period, he also conceptualized, designed and built a website to aid the adventure travel community in India – www.TripNaksha.com. He learned web technologies, configuring servers, etc on his own in this process.

Ajay started running long distance in 2009 and has run several half marathons and a full marathon. His longest run till now has been the Auroville Full Marathon which he completed in 4hr 37min, his fastest half marathon was at Mumbai in 2012 – 1hr 47min. He was a core member of the Hyderabad Runners Society and built and managed almost their entire web presence over 4 years. He was also one of the core team organizing theHyderabad Marathon for the first 3 years (2011-2013 editions). He enjoys traveling, usually travels budget and prefers traveling the unusual way. He likes travel projects/challenges and did a hitchiking/backpacking trip to the north eastern states of India, in 2010. When he was the U.S he tried adventure sports like hang gliding and sky diving and loved them. He has been a voracious reader since he was a kid and likes classic science fiction the best. His plan for an east coast ride in an autorickshaw had to be cancelled at the last minute in 2011.

His last job was at a startup – Mojostreet where he joined as emplyee no 1 in february 2011 and his official designation was Community manager. He started the GoUNESCO project as a personal travel project in 2012. Over time it has transformed into an umbrella of initiatives trying to bring new, interesting ways to engage laypersons with heritage to align with its motto of “Make Heritage Fun”.

He started Go Heritage Runs in 2014 as a spin-off of GoUNESCO. Go Heritage Runs are fun runs organized at heritage sites across India, combining heritage+travel+fitness into a family friendly run-vacation.

He is currently working fulltime on making GoUNESCO and Go Heritage Runs.

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