GoUNESCO is a travel challenge I started in 2012. It started with an innocuous tweet by Pallavi Savant which gave me an idea for my next travel goal. I decided to travel to all the UNESCO world heritage sites (WHS) in India in 2012. I emailed a few friends and asked if they would be interested in doing it too, kind of like a competition and thus started GoUNESCO.
— pallavi (@pallavisavant) January 16, 2012
I set up a tumblr website and started a google spreadsheet where everyone could enter dates of their travel. The spreadsheet would also calculate the points each traveler earned. While assigning points, I chose to give weight to the accessibility and the popularity of the WHS, so as to encourage travel to less visited sites. So travel to Valley of flowers, a national park which opens only for a couple of months a year would earn a traveler 60 points whereas Taj Mahal, which is on the main tourist trail earns only 25 points.
Over the course of the year, 50 folks joined the Challenge from different parts of the country and traveled more than 250,000KM in total. Some more stats are available in this presentation.